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Choose Digital Marketing Courses For a Rewarding Career Ahead

There are several digital marketing courses available both online and in colleges and universities. But before you learn more about these courses, let us know what digital promotion is all about.

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Digital marketing is a business practice of promoting brands with the help of interactive media like the Internet and mobile phones. This method promotes products and services with the help of several digital distribution channels in order to reach consumers in the most cost-effective manner. Besides proving to be a cost-effective, digital marketing is also a timely and personalized method to reach prospective customers.

Forms Of Digital Advertising

There are two forms of digital advertising: pull and push. Digital promotion courses are available for both forms:

– Pull digital marketing is all about the user having to seek, search, and pull out content with the help of Internet browsing. Some examples of pull digital marketing are blogs and steaming media (i.e. the use of audio and video). This form of marketing has no restrictions in terms of regulations, type or size of content. The only negative here is that the webmaster would need to apply considerable marketing effort to locate users interested in his content. Besides the tracking abilities are restricted too. There is also no personalization attached to this form of marketing and the page views appear similar to all.

– Push marketing involves both the marketer and the audience. Some examples of push marketing include emails, SMS and RSS. In push digital marketing, the marketer has to send the content to the user so that he receives the message. This form of marketing is personalized and can be used for specific targeted audience. The tracking and reporting too is more detailed thus helping drive better revenues for the webmaster. The only disadvantage of using this form of marketing is that the technology has a set of regulations to follow. In case it fails to follow the regulations the delivery of the marketing messages is blocked and the content too is refused and rejected.

Digital Promotion Courses

Digital technology is transforming the way in which business and marketers perceive and approach their customers. If you too wish to combine your marketing initiatives with IT technology then start searching for the ideal digital marketing courses, right now.

There are several digital marketing courses that use sophisticated digital media and IT technology to help one prepare for marketing their products and services. The course together with its theory and practical aspects helps one gain good understanding of marketing principles and other relevant specialist areas. Some specialist marketing training areas include International business, Marketing ethics, Brand management and Digital media.

All you need to do is to study the areas that interest you the most and look for a course that fulfils your requirements. Digital marketing courses help you attain the required skills so that you can gain maximum career prospects ahead. Once you are qualified as a digital marketer, you would easily get a rewarding job in the fields of public relations, marketing, brand management, web and e-marketing, market research and marketing management.

Some Universities within the US that offer excellent digital marketing courses are: University of San Francisco, Sacramento City College and Full Sail University. You can also access online marketing courses that are available over the Internet.

Digital Marketing Course in Kolkata
Best digital marketing training institute in Kolkata to learn advanced level digital marketing courses. Enroll Today.

digital marketing course,internet marketing course in kolkata,digital marketer,digital marketing training

 

Digital Marketing Blogs

Using Various SEO Techniques for Web Promotion

Search engine optimization (SEO) is considered to be one of the most effective web promotion techniques. SEO refers to optimizing a site to make sure it is always among the best ranked pages in the search engines. This works because it is a systematic and balanced approach aimed at increasing exposure for a page.

One of the web promotion strategies you can apply is to set specific goals. Determine what you want to achieve with the search engine optimization campaign. The content you include and the design of the page will determine the success of your marketing efforts. You have to identify if your goal is to increase traffic or improve your sales with the marketing strategy.

Another strategy that can be applied for website promotion is link building. Most of the search engines that online users use apply automated process to gather and organize information about various sites. When several pages offer back links to your page or when a site that has a lot of traffic uses some of your links, the spiders will notice this and consider your page to be very relevant.

The use of relevant keywords can also help in website promotion. Keywords refer to phrases and words that are popular and relevant when it comes to searches. When using keywords in page content, it is important to make sure they appear naturally. This is because online users are looking for valuable information and not just a string of particular words. Keywords should not be abused in order to attract traffic. Most search engines limit the number of keywords that can be used within a particular article. Choose them carefully and then integrate them seamlessly.

One of the strategies that are applied in SEO is page design. This is because search engines consider various factors when ranking a page. Use keywords in the initial pages because this is what online users will look at first.

It takes some time before you see results from some of the techniques but the effort will be worth because you will get high quality traffic. Some of the techniques like link building are very effective because the people you get to visit your page are already interested in what your business has to offer.

When you are designing a page it is important to consult a professional company to help you optimize the pages effectively to meet your marketing goals. A professional will be able to determine the most effective strategies to use. When choosing a company, you should ask for references for some of the online businesses they have worked with. This allows you to contact the clients to ask about the services they got and the results.

When it comes to using SEO as a way to market your page, you should remember that it is a continuous process therefore you have keep doing it and make relevant changes based on the results you get.

SEO Techniques for Website Promotion

Website promotion strategies to rank quickly in all search engines. SEO plus link building techniques to get massive free traffic to your website.

seo techniques,searc h engine optimization techniques,website promotion,link building techniques

 

About Us – Kolkata Web Academy
KWA offers full-fledge internet or digital marketing training including SEO, SMM, … Mail the Academy Managers and we call you back or Call us on now: 

about kolkata web academy,digital marketing course,seo, social media training

 

About Kolkata Web Academy

About Us | Our Aim

Digital marketing training is what we do.. and its all we do.. Digital Marketing Academy prepares you and your organization for the digital era. It’s our passion. You might be asking yourself – and rightly so – “hasn’t this been done before?” We don’t think so. And if it has been done before, it certainly hasn’t been done like this.

The Digital Marketing Academy is the training division of Kolkata Web Academy, a full service digital agency with office in Kolkata. We started Digital Marketing Academy with the aim to “bridge the gap between the huge growth in online advertising and the lack of an equivalent growth of a skilled and internet savvy workforce”.

 

 

 

Google Adwords Training

Google AdWords may seem one of the hardest online marketing methods to master, but it can also be one of the greatest money generating techniques for those who succeed. So, when I got the opportunity to sample the Google AdWords Training Workshop 2 DVD set, I jumped straight in.

I have read various books on the subject but the Google AdWords Training Workshop promised something extra by being in DVD format; something that books just cannot achieve. That is, easy to follow, step-by-step instructions and visual examples, extensive use of checklists AND control panel screen captures, recorded LIVE on the Internet!

Google AdWords Training Workshop is written, produced and presented by Gary Elley. Gary has over 20 years of business management experience. He has marketed products online with pay-per-click advertising since 1999. His obvious expertise and cool, matter-of-fact manner helps to bring clarity to even the most mystifying aspects of the AdWords system.

It is one thing being told what should work, but quite another to see it actioned on the screen. The information contained on this 2 DVD set has been especially designed to meet the needs of the beginner through to intermediate level users, and it delivers.

Another benefit from having all this information on DVD is that a printed version would translate into an absolute tome of a manual. A few of the techniques shown include such things mandatory as setting up an account and control panel navigation for absolute beginners to various aspects of keyword development, budget management, testing and measuring techniques, conversion tracking and so much more. Gary Elley really knows his stuff!

Whether you are an absolute novice when it comes to Internet Marketing or trying to increase the profits of an established online business. Google AdWords Training Workshop opens the door to improving your income almost immediately.

Google Adwords Course in Kolkata

Experts from lynda.com give insightful tips in Google AdWords tutorials. Learn how to improve your Google AdWords campaigns.

google adwords course,google adwords training in kolkata,ppc training in kolkata

 

Social Media Training

Social Media Coaching and Training

any social media marketing consultancy firms offer social media coaching and training. This means that the client is taught on how to create and manage its social media presence. The consultancy firm guides the client from the time they try to find and pinpoint the right tools to the time they create positive discussions about their brands. The social media consultancy firm will help the company on how to have a presence on these online conversations and subsequently how to lead in these conversations.

The step-by-step process of coaching and training could actually help the client in the following areas:

  • Developing an A to Z process that would lead them to a format that would help develop their social networking needs
  • Maintaining one’s own sites and updating profiles
  • Being a success with one’s social networking sites
  • Gaining new clients
  • Having the image of being one of the industry leaders
  • Increasing website traffic
  • Increasing sales and increasing profits

Take for instance a clothing store who wants to build its social media presence to help complement its brand and its brick and mortar stores. If it hires the services of a social media marketing consultancy firm, the client might be asked first who their target market is. If the client for instance pinpoints the 21 to 29 years old young professionals, then the consultant can help create a social networking page with this target market in mind. It would then invite people under this demographic segment to join this page and be updated of the store’s offerings.

After building the social networking site with consideration to the target audience, the firm could then train the client on how to respond appropriately to some queries. There could be some answers to frequently asked questions that would be fed by the consultancy firm so that the response would always reflect a professional demeanor. The consultancy firm could also help the client gain more sales by suggesting the need to announce promos and contests on their site. These announcements could in turn be shared to the other friends of the site visitor. They will then be informed and thus check out the brick and mortar store to purchase and avail of the promos and contests that are valid for only a certain period.

When the contests, promos and offering at the social networking site are passed on by one client to others on her friends list, this could increase site traffic and thus the success rate of the site. When there is higher site traffic this could mean that there will also be higher number of sales conversion for the site. Since the social networking site is relatively low cost and easy to maintain, the higher sales could also translate to higher profits. This is where the value of social media training and coaching comes in. It is relatively easy to implement yet the impact could yield startling benefits on the firm’s bottom-line. It is best to start early in order to gain maximum impact for one’s social networking site.

Social Media Training Course in Kolkata
Social media courses delivered by expert practitioners. We will teach you everything you need to know from the basics to advanced social media strategy.
social media course,social media training in kolkata,facebook training,facebook course in kolkata

 


WordPress Training

 

Membership Websites – The Best Way to Making Money From WordPress

he main objective of a WordPress membership website is to help you create valuable information, and compile it together in a single place. With these types of websites, making money from WordPress becomes easier. Readers find the information worth paying for. It’s worth mentioning that most membership websites offer resourceful and valuable information. Some of these websites also focus on training and coaching lessons. Here’s how to set up a membership website.

Built in WordPress Membership Website Maker – This is a free and easy way to set up your website. With this approach, making money from WordPress is very easy. It is built in to the WordPress dashboard. First of all, you need to write important and unique content in the WordPress blog. The next step is to click the ‘Edit’ tab of the ‘Posts’ menu in the dashboard.

You need to select the content you want to be part of your membership website. Now, just open the individual ‘Edit Post’ screen. You will see a ‘Publish’ widget at the top of the right sidebar. Click on ‘Visibility’ and select ‘Edit’. You will notice 3 different options. You have to choose ‘Password Protected’. Once you input your password, you will have protected content.

Once you’ve reached this stage, you will have to create a ‘web page’ with your membership website’s title. You can use this page to describe some details about the membership, offer PayPal or some other automated payment choice. You should give the password to people who have become members to your website. Soon, your income will start to come, and you will be making money from WordPress.

These Website WordPress Plugin – MemberWing is the most popular plugin. This plugin also works fine with different themes and offers excellent search engine optimized content. Just like other WordPress plugins, you can download this one from the official website and install it into your WordPress blog.

Premium Membership Website Plugin – Most Internet marketers consider this one to be the perfect choice for making money from WordPress. It is high quality and offers the best value. However, it is not free. Wishlist Membership Plugin offers a light and powerful plugin to optimize your website and set it up with high quality content.

This plugin even allows you to create high quality content in waves. For instance, if you want to create 10 lessons on your membership website in the beginning, you will just need one to attract more members. Once this has been done, automation will upgrade members to new content on the basis of their preferences, content, choice or time. There are also other plugins that you can use for making money from WordPress.

WordPress Training in Kolkata
WordPress Training institute providing Professional WordPress training with live projects and 100% placement guarantee. For more details call : 9748813455
wordpress training in kolkata,wordpress course in kolkata,wordpress plugin,wordpress

 

 


SEO Course

 

SEO Course in Kolkata

The job websites – at a time of increasing unemployment – seem to be full of very well paid positions for SEO executives. The reason for this is that actually, there are very few people in the UK who are truly skilled in SEO – and for that reason, those that are tend to choose to work for themselves regardless of the large amount of money they could earn working for an SEO firm.

The main reason that very few people in the UK have real SEO skills, is that there are very few UK SEO training courses available. You can’t just go & enroll on an SEO course at your local night school, they don’t teach it in schools, there are no college courses in SEO in the UK, that I’m aware of, and there are very few real opportunities to learn real SEO from someone who knows how it’s done.

I think the reason most SEO consultants don’t offer to train, is that training is much harder work than just doing SEO – and at the same time, when training new SEO consultants, we’re creating real competition for ourselves – and at the moment in the UK, there is not a lot of competition from REAL SEO consultant who actually do the work, and I think most consultants would agree that they’d prefer it that way – it’s difficult promoting a clients website when you’re up against another professional, so really for us, the less true SEO professionals out there, the better!

So – most SEO consultants are self taught. I have been teaching myself SEO for roughly ten years, and I dread to think how much I have spent over these years on ebooks, courses & programs, but I’m sure whatever the amount, I would have saved money by doing an intensive SEO training course, if there was one available when I started !

I have now started to offer SEO training courses in the UK, to help people who are serious about becoming professional SEO consultants. My training courses are one to one, intensive training courses, that include a year of help & support.

Are SEO training courses absolutely necesarry

No – they’re not, however finding a professional SEO consultant to train you, will help you to take a huge leap towards becoming an SEO consultant, drastically reducing the learning curve that most SEO professionals have to go through.

What kind of SEO training course should I look for?

Look for a training course which is run by actual current SEO professionals, people who’re doing this for a living. The world of SEO is an ever changing one, someone who used to be a great SEO consultant who now just trains, isn’t likely to be training you using fresh knowledge & experience.

How much should I expect to pay?

SEO is a very valuable skill, and a good SEO consultant can make a lot of money, therefore logical thinking will tell you that no SEO consultant is going to offer to train you for a small amount of money, they are in effect training a future competitor, so they need to make more money than they would make in the same amount of time working for a client, otherwise what would be the incentive to offer training courses?  So, if you do find a course which seems very cheap – just think logically about the value of such a course, and why such valuable training is being offered for bargain prices.

There are some valid reasons that a course would be offered for a smaller cost, for instance a course that was teaching a number of people at one time, would enable a lower cost – but in my opinion SEO taught in a class is never going to be as valuable as one to one training with a professional SEO.

What else should I take into consideration?

The main thing to think about – is what happens after the course? Like learning to drive, the REAL test comes after you’ve passed & you’re let alone to drive. Remember the first few weeks of driving, scary right? 

A good SEO course should include after training support. I continue to support people for a year after the course, included in the price of the course – and I offer packages for continued support after a year.

 

SEO Course in Kolkata

KWA offering advanced SEO training in Kolkata, India. Kolkata’s best SEO training institute with Digital Marketing SEO course for students .

seo course in kolkata,search engine optimization,seo course,digital marketing course,seo training in kolkata

 

 

 

 

 

 

Choose Digital Marketing Courses For a Rewarding Career Ahead

There are several digital marketing courses available both online and in colleges and universities. But before you learn more about these courses, let us know what digital promotion is all about.

Digital marketing is a business practice of promoting brands with the help of interactive media like the Internet and mobile phones. This method promotes products and services with the help of several digital distribution channels in order to reach consumers in the most cost-effective manner. Besides proving to be a cost-effective, digital marketing is also a timely and personalized method to reach prospective customers.

Forms Of Digital Advertising

There are two forms of digital advertising: pull and push. Digital promotion courses are available for both forms:

– Pull digital marketing is all about the user having to seek, search, and pull out content with the help of Internet browsing. Some examples of pull digital marketing are blogs and steaming media (i.e. the use of audio and video). This form of marketing has no restrictions in terms of regulations, type or size of content. The only negative here is that the webmaster would need to apply considerable marketing effort to locate users interested in his content. Besides the tracking abilities are restricted too. There is also no personalization attached to this form of marketing and the page views appear similar to all.

– Push marketing involves both the marketer and the audience. Some examples of push marketing include emails, SMS and RSS. In push digital marketing, the marketer has to send the content to the user so that he receives the message. This form of marketing is personalized and can be used for specific targeted audience. The tracking and reporting too is more detailed thus helping drive better revenues for the webmaster. The only disadvantage of using this form of marketing is that the technology has a set of regulations to follow. In case it fails to follow the regulations the delivery of the marketing messages is blocked and the content too is refused and rejected.

Digital Promotion Courses

Digital technology is transforming the way in which business and marketers perceive and approach their customers. If you too wish to combine your marketing initiatives with IT technology then start searching for the ideal digital marketing courses, right now.

There are several digital marketing courses that use sophisticated digital media and IT technology to help one prepare for marketing their products and services. The course together with its theory and practical aspects helps one gain good understanding of marketing principles and other relevant specialist areas. Some specialist marketing training areas include International business, Marketing ethics, Brand management and Digital media.

All you need to do is to study the areas that interest you the most and look for a course that fulfils your requirements. Digital marketing courses help you attain the required skills so that you can gain maximum career prospects ahead. Once you are qualified as a digital marketer, you would easily get a rewarding job in the fields of public relations, marketing, brand management, web and e-marketing, market research and marketing management.

Some Universities within the US that offer excellent digital marketing courses are: University of San Francisco, Sacramento City College and Full Sail University. You can also access online marketing courses that are available over the Internet.

Digital Marketing Course in Kolkata
Best digital marketing training institute in Kolkata to learn advanced level digital marketing courses. Enroll Today.

digital marketing course,internet marketing course in kolkata,digital marketer,digital marketing training

 

Digital Marketing Blogs

Using Various SEO Techniques for Web Promotion

Search engine optimization (SEO) is considered to be one of the most effective web promotion techniques. SEO refers to optimizing a site to make sure it is always among the best ranked pages in the search engines. This works because it is a systematic and balanced approach aimed at increasing exposure for a page.

One of the web promotion strategies you can apply is to set specific goals. Determine what you want to achieve with the search engine optimization campaign. The content you include and the design of the page will determine the success of your marketing efforts. You have to identify if your goal is to increase traffic or improve your sales with the marketing strategy.

Another strategy that can be applied for website promotion is link building. Most of the search engines that online users use apply automated process to gather and organize information about various sites. When several pages offer back links to your page or when a site that has a lot of traffic uses some of your links, the spiders will notice this and consider your page to be very relevant.

The use of relevant keywords can also help in website promotion. Keywords refer to phrases and words that are popular and relevant when it comes to searches. When using keywords in page content, it is important to make sure they appear naturally. This is because online users are looking for valuable information and not just a string of particular words. Keywords should not be abused in order to attract traffic. Most search engines limit the number of keywords that can be used within a particular article. Choose them carefully and then integrate them seamlessly.

One of the strategies that are applied in SEO is page design. This is because search engines consider various factors when ranking a page. Use keywords in the initial pages because this is what online users will look at first.

It takes some time before you see results from some of the techniques but the effort will be worth because you will get high quality traffic. Some of the techniques like link building are very effective because the people you get to visit your page are already interested in what your business has to offer.

When you are designing a page it is important to consult a professional company to help you optimize the pages effectively to meet your marketing goals. A professional will be able to determine the most effective strategies to use. When choosing a company, you should ask for references for some of the online businesses they have worked with. This allows you to contact the clients to ask about the services they got and the results.

When it comes to using SEO as a way to market your page, you should remember that it is a continuous process therefore you have keep doing it and make relevant changes based on the results you get.

SEO Techniques for Website Promotion

Website promotion strategies to rank quickly in all search engines. SEO plus link building techniques to get massive free traffic to your website.

seo techniques,searc h engine optimization techniques,website promotion,link building techniques

 

About Us – Kolkata Web Academy
KWA offers full-fledge internet or digital marketing training including SEO, SMM, … Mail the Academy Managers and we call you back or Call us on now: 

about kolkata web academy,digital marketing course,seo, social media training

 

About Kolkata Web Academy

About Us | Our Aim

Digital marketing training is what we do.. and its all we do.. Digital Marketing Academy prepares you and your organization for the digital era. It’s our passion. You might be asking yourself – and rightly so – “hasn’t this been done before?” We don’t think so. And if it has been done before, it certainly hasn’t been done like this.

The Digital Marketing Academy is the training division of Kolkata Web Academy, a full service digital agency with office in Kolkata. We started Digital Marketing Academy with the aim to “bridge the gap between the huge growth in online advertising and the lack of an equivalent growth of a skilled and internet savvy workforce”.

 

 

 

Google Adwords Training

Google AdWords may seem one of the hardest online marketing methods to master, but it can also be one of the greatest money generating techniques for those who succeed. So, when I got the opportunity to sample the Google AdWords Training Workshop 2 DVD set, I jumped straight in.

I have read various books on the subject but the Google AdWords Training Workshop promised something extra by being in DVD format; something that books just cannot achieve. That is, easy to follow, step-by-step instructions and visual examples, extensive use of checklists AND control panel screen captures, recorded LIVE on the Internet!

Google AdWords Training Workshop is written, produced and presented by Gary Elley. Gary has over 20 years of business management experience. He has marketed products online with pay-per-click advertising since 1999. His obvious expertise and cool, matter-of-fact manner helps to bring clarity to even the most mystifying aspects of the AdWords system.

It is one thing being told what should work, but quite another to see it actioned on the screen. The information contained on this 2 DVD set has been especially designed to meet the needs of the beginner through to intermediate level users, and it delivers.

Another benefit from having all this information on DVD is that a printed version would translate into an absolute tome of a manual. A few of the techniques shown include such things mandatory as setting up an account and control panel navigation for absolute beginners to various aspects of keyword development, budget management, testing and measuring techniques, conversion tracking and so much more. Gary Elley really knows his stuff!

Whether you are an absolute novice when it comes to Internet Marketing or trying to increase the profits of an established online business. Google AdWords Training Workshop opens the door to improving your income almost immediately.

Google Adwords Course in Kolkata

Experts from lynda.com give insightful tips in Google AdWords tutorials. Learn how to improve your Google AdWords campaigns.

google adwords course,google adwords training in kolkata,ppc training in kolkata

 

Social Media Training

Social Media Coaching and Training

any social media marketing consultancy firms offer social media coaching and training. This means that the client is taught on how to create and manage its social media presence. The consultancy firm guides the client from the time they try to find and pinpoint the right tools to the time they create positive discussions about their brands. The social media consultancy firm will help the company on how to have a presence on these online conversations and subsequently how to lead in these conversations.

The step-by-step process of coaching and training could actually help the client in the following areas:

  • Developing an A to Z process that would lead them to a format that would help develop their social networking needs
  • Maintaining one’s own sites and updating profiles
  • Being a success with one’s social networking sites
  • Gaining new clients
  • Having the image of being one of the industry leaders
  • Increasing website traffic
  • Increasing sales and increasing profits

Take for instance a clothing store who wants to build its social media presence to help complement its brand and its brick and mortar stores. If it hires the services of a social media marketing consultancy firm, the client might be asked first who their target market is. If the client for instance pinpoints the 21 to 29 years old young professionals, then the consultant can help create a social networking page with this target market in mind. It would then invite people under this demographic segment to join this page and be updated of the store’s offerings.

After building the social networking site with consideration to the target audience, the firm could then train the client on how to respond appropriately to some queries. There could be some answers to frequently asked questions that would be fed by the consultancy firm so that the response would always reflect a professional demeanor. The consultancy firm could also help the client gain more sales by suggesting the need to announce promos and contests on their site. These announcements could in turn be shared to the other friends of the site visitor. They will then be informed and thus check out the brick and mortar store to purchase and avail of the promos and contests that are valid for only a certain period.

When the contests, promos and offering at the social networking site are passed on by one client to others on her friends list, this could increase site traffic and thus the success rate of the site. When there is higher site traffic this could mean that there will also be higher number of sales conversion for the site. Since the social networking site is relatively low cost and easy to maintain, the higher sales could also translate to higher profits. This is where the value of social media training and coaching comes in. It is relatively easy to implement yet the impact could yield startling benefits on the firm’s bottom-line. It is best to start early in order to gain maximum impact for one’s social networking site.

Social Media Training Course in Kolkata
Social media courses delivered by expert practitioners. We will teach you everything you need to know from the basics to advanced social media strategy.
social media course,social media training in kolkata,facebook training,facebook course in kolkata

 


WordPress Training

 

Membership Websites – The Best Way to Making Money From WordPress

he main objective of a WordPress membership website is to help you create valuable information, and compile it together in a single place. With these types of websites, making money from WordPress becomes easier. Readers find the information worth paying for. It’s worth mentioning that most membership websites offer resourceful and valuable information. Some of these websites also focus on training and coaching lessons. Here’s how to set up a membership website.

Built in WordPress Membership Website Maker – This is a free and easy way to set up your website. With this approach, making money from WordPress is very easy. It is built in to the WordPress dashboard. First of all, you need to write important and unique content in the WordPress blog. The next step is to click the ‘Edit’ tab of the ‘Posts’ menu in the dashboard.

You need to select the content you want to be part of your membership website. Now, just open the individual ‘Edit Post’ screen. You will see a ‘Publish’ widget at the top of the right sidebar. Click on ‘Visibility’ and select ‘Edit’. You will notice 3 different options. You have to choose ‘Password Protected’. Once you input your password, you will have protected content.

Once you’ve reached this stage, you will have to create a ‘web page’ with your membership website’s title. You can use this page to describe some details about the membership, offer PayPal or some other automated payment choice. You should give the password to people who have become members to your website. Soon, your income will start to come, and you will be making money from WordPress.

These Website WordPress Plugin – MemberWing is the most popular plugin. This plugin also works fine with different themes and offers excellent search engine optimized content. Just like other WordPress plugins, you can download this one from the official website and install it into your WordPress blog.

Premium Membership Website Plugin – Most Internet marketers consider this one to be the perfect choice for making money from WordPress. It is high quality and offers the best value. However, it is not free. Wishlist Membership Plugin offers a light and powerful plugin to optimize your website and set it up with high quality content.

This plugin even allows you to create high quality content in waves. For instance, if you want to create 10 lessons on your membership website in the beginning, you will just need one to attract more members. Once this has been done, automation will upgrade members to new content on the basis of their preferences, content, choice or time. There are also other plugins that you can use for making money from WordPress.

WordPress Training in Kolkata
WordPress Training institute providing Professional WordPress training with live projects and 100% placement guarantee. For more details call : 9748813455
wordpress training in kolkata,wordpress course in kolkata,wordpress plugin,wordpress

 

 


SEO Course

 

SEO Course in Kolkata

The job websites – at a time of increasing unemployment – seem to be full of very well paid positions for SEO executives. The reason for this is that actually, there are very few people in the UK who are truly skilled in SEO – and for that reason, those that are tend to choose to work for themselves regardless of the large amount of money they could earn working for an SEO firm.

The main reason that very few people in the UK have real SEO skills, is that there are very few UK SEO training courses available. You can’t just go & enroll on an SEO course at your local night school, they don’t teach it in schools, there are no college courses in SEO in the UK, that I’m aware of, and there are very few real opportunities to learn real SEO from someone who knows how it’s done.

I think the reason most SEO consultants don’t offer to train, is that training is much harder work than just doing SEO – and at the same time, when training new SEO consultants, we’re creating real competition for ourselves – and at the moment in the UK, there is not a lot of competition from REAL SEO consultant who actually do the work, and I think most consultants would agree that they’d prefer it that way – it’s difficult promoting a clients website when you’re up against another professional, so really for us, the less true SEO professionals out there, the better!

So – most SEO consultants are self taught. I have been teaching myself SEO for roughly ten years, and I dread to think how much I have spent over these years on ebooks, courses & programs, but I’m sure whatever the amount, I would have saved money by doing an intensive SEO training course, if there was one available when I started !

I have now started to offer SEO training courses in the UK, to help people who are serious about becoming professional SEO consultants. My training courses are one to one, intensive training courses, that include a year of help & support.

Are SEO training courses absolutely necesarry

No – they’re not, however finding a professional SEO consultant to train you, will help you to take a huge leap towards becoming an SEO consultant, drastically reducing the learning curve that most SEO professionals have to go through.

What kind of SEO training course should I look for?

Look for a training course which is run by actual current SEO professionals, people who’re doing this for a living. The world of SEO is an ever changing one, someone who used to be a great SEO consultant who now just trains, isn’t likely to be training you using fresh knowledge & experience.

How much should I expect to pay?

SEO is a very valuable skill, and a good SEO consultant can make a lot of money, therefore logical thinking will tell you that no SEO consultant is going to offer to train you for a small amount of money, they are in effect training a future competitor, so they need to make more money than they would make in the same amount of time working for a client, otherwise what would be the incentive to offer training courses?  So, if you do find a course which seems very cheap – just think logically about the value of such a course, and why such valuable training is being offered for bargain prices.

There are some valid reasons that a course would be offered for a smaller cost, for instance a course that was teaching a number of people at one time, would enable a lower cost – but in my opinion SEO taught in a class is never going to be as valuable as one to one training with a professional SEO.

What else should I take into consideration?

The main thing to think about – is what happens after the course? Like learning to drive, the REAL test comes after you’ve passed & you’re let alone to drive. Remember the first few weeks of driving, scary right? 

A good SEO course should include after training support. I continue to support people for a year after the course, included in the price of the course – and I offer packages for continued support after a year.

 

SEO Course in Kolkata

KWA offering advanced SEO training in Kolkata, India. Kolkata’s best SEO training institute with Digital Marketing SEO course for students .

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Choose Digital Marketing Courses For a Rewarding Career Ahead

There are several digital marketing courses available both online and in colleges and universities. But before you learn more about these courses, let us know what digital promotion is all about.

Digital marketing is a business practice of promoting brands with the help of interactive media like the Internet and mobile phones. This method promotes products and services with the help of several digital distribution channels in order to reach consumers in the most cost-effective manner. Besides proving to be a cost-effective, digital marketing is also a timely and personalized method to reach prospective customers.

Forms Of Digital Advertising

There are two forms of digital advertising: pull and push. Digital promotion courses are available for both forms:

– Pull digital marketing is all about the user having to seek, search, and pull out content with the help of Internet browsing. Some examples of pull digital marketing are blogs and steaming media (i.e. the use of audio and video). This form of marketing has no restrictions in terms of regulations, type or size of content. The only negative here is that the webmaster would need to apply considerable marketing effort to locate users interested in his content. Besides the tracking abilities are restricted too. There is also no personalization attached to this form of marketing and the page views appear similar to all.

– Push marketing involves both the marketer and the audience. Some examples of push marketing include emails, SMS and RSS. In push digital marketing, the marketer has to send the content to the user so that he receives the message. This form of marketing is personalized and can be used for specific targeted audience. The tracking and reporting too is more detailed thus helping drive better revenues for the webmaster. The only disadvantage of using this form of marketing is that the technology has a set of regulations to follow. In case it fails to follow the regulations the delivery of the marketing messages is blocked and the content too is refused and rejected.

Digital Promotion Courses

Digital technology is transforming the way in which business and marketers perceive and approach their customers. If you too wish to combine your marketing initiatives with IT technology then start searching for the ideal digital marketing courses, right now.

There are several digital marketing courses that use sophisticated digital media and IT technology to help one prepare for marketing their products and services. The course together with its theory and practical aspects helps one gain good understanding of marketing principles and other relevant specialist areas. Some specialist marketing training areas include International business, Marketing ethics, Brand management and Digital media.

All you need to do is to study the areas that interest you the most and look for a course that fulfils your requirements. Digital marketing courses help you attain the required skills so that you can gain maximum career prospects ahead. Once you are qualified as a digital marketer, you would easily get a rewarding job in the fields of public relations, marketing, brand management, web and e-marketing, market research and marketing management.

Some Universities within the US that offer excellent digital marketing courses are: University of San Francisco, Sacramento City College and Full Sail University. You can also access online marketing courses that are available over the Internet.

Digital Marketing Course in Kolkata
Best digital marketing training institute in Kolkata to learn advanced level digital marketing courses. Enroll Today.

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Digital Marketing Blogs

Using Various SEO Techniques for Web Promotion

Search engine optimization (SEO) is considered to be one of the most effective web promotion techniques. SEO refers to optimizing a site to make sure it is always among the best ranked pages in the search engines. This works because it is a systematic and balanced approach aimed at increasing exposure for a page.

One of the web promotion strategies you can apply is to set specific goals. Determine what you want to achieve with the search engine optimization campaign. The content you include and the design of the page will determine the success of your marketing efforts. You have to identify if your goal is to increase traffic or improve your sales with the marketing strategy.

Another strategy that can be applied for website promotion is link building. Most of the search engines that online users use apply automated process to gather and organize information about various sites. When several pages offer back links to your page or when a site that has a lot of traffic uses some of your links, the spiders will notice this and consider your page to be very relevant.

The use of relevant keywords can also help in website promotion. Keywords refer to phrases and words that are popular and relevant when it comes to searches. When using keywords in page content, it is important to make sure they appear naturally. This is because online users are looking for valuable information and not just a string of particular words. Keywords should not be abused in order to attract traffic. Most search engines limit the number of keywords that can be used within a particular article. Choose them carefully and then integrate them seamlessly.

One of the strategies that are applied in SEO is page design. This is because search engines consider various factors when ranking a page. Use keywords in the initial pages because this is what online users will look at first.

It takes some time before you see results from some of the techniques but the effort will be worth because you will get high quality traffic. Some of the techniques like link building are very effective because the people you get to visit your page are already interested in what your business has to offer.

When you are designing a page it is important to consult a professional company to help you optimize the pages effectively to meet your marketing goals. A professional will be able to determine the most effective strategies to use. When choosing a company, you should ask for references for some of the online businesses they have worked with. This allows you to contact the clients to ask about the services they got and the results.

When it comes to using SEO as a way to market your page, you should remember that it is a continuous process therefore you have keep doing it and make relevant changes based on the results you get.

SEO Techniques for Website Promotion

Website promotion strategies to rank quickly in all search engines. SEO plus link building techniques to get massive free traffic to your website.

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About Us – Kolkata Web Academy
KWA offers full-fledge internet or digital marketing training including SEO, SMM, … Mail the Academy Managers and we call you back or Call us on now: 

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About Kolkata Web Academy

About Us | Our Aim

Digital marketing training is what we do.. and its all we do.. Digital Marketing Academy prepares you and your organization for the digital era. It’s our passion. You might be asking yourself – and rightly so – “hasn’t this been done before?” We don’t think so. And if it has been done before, it certainly hasn’t been done like this.

The Digital Marketing Academy is the training division of Kolkata Web Academy, a full service digital agency with office in Kolkata. We started Digital Marketing Academy with the aim to “bridge the gap between the huge growth in online advertising and the lack of an equivalent growth of a skilled and internet savvy workforce”.

 

 

 

Google Adwords Training

Google AdWords may seem one of the hardest online marketing methods to master, but it can also be one of the greatest money generating techniques for those who succeed. So, when I got the opportunity to sample the Google AdWords Training Workshop 2 DVD set, I jumped straight in.

I have read various books on the subject but the Google AdWords Training Workshop promised something extra by being in DVD format; something that books just cannot achieve. That is, easy to follow, step-by-step instructions and visual examples, extensive use of checklists AND control panel screen captures, recorded LIVE on the Internet!

Google AdWords Training Workshop is written, produced and presented by Gary Elley. Gary has over 20 years of business management experience. He has marketed products online with pay-per-click advertising since 1999. His obvious expertise and cool, matter-of-fact manner helps to bring clarity to even the most mystifying aspects of the AdWords system.

It is one thing being told what should work, but quite another to see it actioned on the screen. The information contained on this 2 DVD set has been especially designed to meet the needs of the beginner through to intermediate level users, and it delivers.

Another benefit from having all this information on DVD is that a printed version would translate into an absolute tome of a manual. A few of the techniques shown include such things mandatory as setting up an account and control panel navigation for absolute beginners to various aspects of keyword development, budget management, testing and measuring techniques, conversion tracking and so much more. Gary Elley really knows his stuff!

Whether you are an absolute novice when it comes to Internet Marketing or trying to increase the profits of an established online business. Google AdWords Training Workshop opens the door to improving your income almost immediately.

Google Adwords Course in Kolkata

Experts from lynda.com give insightful tips in Google AdWords tutorials. Learn how to improve your Google AdWords campaigns.

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Social Media Training

Social Media Coaching and Training

any social media marketing consultancy firms offer social media coaching and training. This means that the client is taught on how to create and manage its social media presence. The consultancy firm guides the client from the time they try to find and pinpoint the right tools to the time they create positive discussions about their brands. The social media consultancy firm will help the company on how to have a presence on these online conversations and subsequently how to lead in these conversations.

The step-by-step process of coaching and training could actually help the client in the following areas:

  • Developing an A to Z process that would lead them to a format that would help develop their social networking needs
  • Maintaining one’s own sites and updating profiles
  • Being a success with one’s social networking sites
  • Gaining new clients
  • Having the image of being one of the industry leaders
  • Increasing website traffic
  • Increasing sales and increasing profits

Take for instance a clothing store who wants to build its social media presence to help complement its brand and its brick and mortar stores. If it hires the services of a social media marketing consultancy firm, the client might be asked first who their target market is. If the client for instance pinpoints the 21 to 29 years old young professionals, then the consultant can help create a social networking page with this target market in mind. It would then invite people under this demographic segment to join this page and be updated of the store’s offerings.

After building the social networking site with consideration to the target audience, the firm could then train the client on how to respond appropriately to some queries. There could be some answers to frequently asked questions that would be fed by the consultancy firm so that the response would always reflect a professional demeanor. The consultancy firm could also help the client gain more sales by suggesting the need to announce promos and contests on their site. These announcements could in turn be shared to the other friends of the site visitor. They will then be informed and thus check out the brick and mortar store to purchase and avail of the promos and contests that are valid for only a certain period.

When the contests, promos and offering at the social networking site are passed on by one client to others on her friends list, this could increase site traffic and thus the success rate of the site. When there is higher site traffic this could mean that there will also be higher number of sales conversion for the site. Since the social networking site is relatively low cost and easy to maintain, the higher sales could also translate to higher profits. This is where the value of social media training and coaching comes in. It is relatively easy to implement yet the impact could yield startling benefits on the firm’s bottom-line. It is best to start early in order to gain maximum impact for one’s social networking site.

Social Media Training Course in Kolkata
Social media courses delivered by expert practitioners. We will teach you everything you need to know from the basics to advanced social media strategy.
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WordPress Training

 

Membership Websites – The Best Way to Making Money From WordPress

he main objective of a WordPress membership website is to help you create valuable information, and compile it together in a single place. With these types of websites, making money from WordPress becomes easier. Readers find the information worth paying for. It’s worth mentioning that most membership websites offer resourceful and valuable information. Some of these websites also focus on training and coaching lessons. Here’s how to set up a membership website.

Built in WordPress Membership Website Maker – This is a free and easy way to set up your website. With this approach, making money from WordPress is very easy. It is built in to the WordPress dashboard. First of all, you need to write important and unique content in the WordPress blog. The next step is to click the ‘Edit’ tab of the ‘Posts’ menu in the dashboard.

You need to select the content you want to be part of your membership website. Now, just open the individual ‘Edit Post’ screen. You will see a ‘Publish’ widget at the top of the right sidebar. Click on ‘Visibility’ and select ‘Edit’. You will notice 3 different options. You have to choose ‘Password Protected’. Once you input your password, you will have protected content.

Once you’ve reached this stage, you will have to create a ‘web page’ with your membership website’s title. You can use this page to describe some details about the membership, offer PayPal or some other automated payment choice. You should give the password to people who have become members to your website. Soon, your income will start to come, and you will be making money from WordPress.

These Website WordPress Plugin – MemberWing is the most popular plugin. This plugin also works fine with different themes and offers excellent search engine optimized content. Just like other WordPress plugins, you can download this one from the official website and install it into your WordPress blog.

Premium Membership Website Plugin – Most Internet marketers consider this one to be the perfect choice for making money from WordPress. It is high quality and offers the best value. However, it is not free. Wishlist Membership Plugin offers a light and powerful plugin to optimize your website and set it up with high quality content.

This plugin even allows you to create high quality content in waves. For instance, if you want to create 10 lessons on your membership website in the beginning, you will just need one to attract more members. Once this has been done, automation will upgrade members to new content on the basis of their preferences, content, choice or time. There are also other plugins that you can use for making money from WordPress.

WordPress Training in Kolkata
WordPress Training institute providing Professional WordPress training with live projects and 100% placement guarantee. For more details call : 9748813455
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SEO Course

 

SEO Course in Kolkata

The job websites – at a time of increasing unemployment – seem to be full of very well paid positions for SEO executives. The reason for this is that actually, there are very few people in the UK who are truly skilled in SEO – and for that reason, those that are tend to choose to work for themselves regardless of the large amount of money they could earn working for an SEO firm.

The main reason that very few people in the UK have real SEO skills, is that there are very few UK SEO training courses available. You can’t just go & enroll on an SEO course at your local night school, they don’t teach it in schools, there are no college courses in SEO in the UK, that I’m aware of, and there are very few real opportunities to learn real SEO from someone who knows how it’s done.

I think the reason most SEO consultants don’t offer to train, is that training is much harder work than just doing SEO – and at the same time, when training new SEO consultants, we’re creating real competition for ourselves – and at the moment in the UK, there is not a lot of competition from REAL SEO consultant who actually do the work, and I think most consultants would agree that they’d prefer it that way – it’s difficult promoting a clients website when you’re up against another professional, so really for us, the less true SEO professionals out there, the better!

So – most SEO consultants are self taught. I have been teaching myself SEO for roughly ten years, and I dread to think how much I have spent over these years on ebooks, courses & programs, but I’m sure whatever the amount, I would have saved money by doing an intensive SEO training course, if there was one available when I started !

I have now started to offer SEO training courses in the UK, to help people who are serious about becoming professional SEO consultants. My training courses are one to one, intensive training courses, that include a year of help & support.

Are SEO training courses absolutely necesarry

No – they’re not, however finding a professional SEO consultant to train you, will help you to take a huge leap towards becoming an SEO consultant, drastically reducing the learning curve that most SEO professionals have to go through.

What kind of SEO training course should I look for?

Look for a training course which is run by actual current SEO professionals, people who’re doing this for a living. The world of SEO is an ever changing one, someone who used to be a great SEO consultant who now just trains, isn’t likely to be training you using fresh knowledge & experience.

How much should I expect to pay?

SEO is a very valuable skill, and a good SEO consultant can make a lot of money, therefore logical thinking will tell you that no SEO consultant is going to offer to train you for a small amount of money, they are in effect training a future competitor, so they need to make more money than they would make in the same amount of time working for a client, otherwise what would be the incentive to offer training courses?  So, if you do find a course which seems very cheap – just think logically about the value of such a course, and why such valuable training is being offered for bargain prices.

There are some valid reasons that a course would be offered for a smaller cost, for instance a course that was teaching a number of people at one time, would enable a lower cost – but in my opinion SEO taught in a class is never going to be as valuable as one to one training with a professional SEO.

What else should I take into consideration?

The main thing to think about – is what happens after the course? Like learning to drive, the REAL test comes after you’ve passed & you’re let alone to drive. Remember the first few weeks of driving, scary right? 

A good SEO course should include after training support. I continue to support people for a year after the course, included in the price of the course – and I offer packages for continued support after a year.

 

SEO Course in Kolkata

KWA offering advanced SEO training in Kolkata, India. Kolkata’s best SEO training institute with Digital Marketing SEO course for students .

seo course in kolkata,search engine optimization,seo course,digital marketing course,seo training in kolkata

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